ABOUT PROJECT WAYPOINT
BUILT BY LOCALS.
WORN BY EXPLORERS.
We started Project Waypoint around one idea: the adventure gear you bring home should mean something more than a logo — it should be proof you actually went somewhere.
WHERE IT STARTED
A SHIRT IS EASY TO BUY.
A TRAIL IS WORTH EARNING.
Project Waypoint is an outdoor adventure and apparel brand built around one destination at a time. For every place we cover, we partner with a local artist to design a limited-edition collection — clothing that carries the character of that town, not a generic logo drop.
Buying into a destination collection unlocks more than a product: it opens up the local trails, businesses, and experiences we've mapped out with people who actually live there. Explore them, and you collect stamps in your Project Waypoint passport along the way.
We're starting with one place — McCall, Idaho — and building it out fully before we ever move to the next. Bend and Moab are already on the map for later, but McCall comes first.
HOW A COLLECTION WORKS
FROM PURCHASE TO PASSPORT STAMP.
FIRST
CHOOSE A DESTINATION
Buy into a limited-edition collection designed with that destination's local artist.
THEN
GO EXPLORE IT
Your purchase unlocks curated trails, local businesses, and things worth doing on the ground.
FINALLY
EARN YOUR STAMP
Complete the waypoints and collect the stamp that proves you didn't just buy the shirt — you lived it.
THE PASSPORT CONCEPT
THE PASSPORT IS THE POINT.
At the center of Project Waypoint is the passport — as you explore a destination's participating local spots and complete its waypoints, you collect stamps along the way.
Every part of the site is built around that distinction: you don't buy the reward, you earn it. That's true for the McCall collection today, and it's the foundation we're building on as new destinations join.
WHERE WE'RE HEADED
BUILT TO GROW, ONE DESTINATION AT A TIME.
McCall is live today. Here's what we're building toward as Project Waypoint expands.
COMING LATER
MORE DESTINATIONS
Bend, Moab, and future towns — each with its own local artist collection and passport.
COMING LATER
THE WAYPOINT CLUB
A members area with trail guides, downloadable maps, and rewards tied to what you've unlocked.
COMING LATER
A DIGITAL PASSPORT
Digital stamps and badges tracking your progress across every destination collection.